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Richard Branson - Birthday - Branson School of Entrepreneurship in Jhg - July 2008

Monday, November 3, 2008

The KISS marketing plan (119672)

Name:………………………………………………
Date:………………………………………………

What are we going to sell?


At what price?


At a direct (purchase) cost of?

Estimate of direct selling costs?



Estimate of indirect cost?



Therefore our profit per item?


Where are we to purchase the items?


Where are we to sell the items?


How many do we plan to sell?


Over what time period?


What are the minimum number of units that we can purchase?


Who are the suppliers?


What are the terms?


Who is to actually do th purchase?


Who is to sell? Who are our salespeople?


Who are our clients?


Where will we find them?


How are we going to tell them what we have got?





How are we going to keep record?


When are we to do what?


When will we check whether we achieved what we set out to do?

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