Von Mises: The question the world is not prepared for.

As a teacher he (von Mises) was asked one day by a young student, a beginner, what he should read in the field of economics. As his wife, Margit von Mises related the story, he answered, "This is a very difficult question you have asked, and I would rather say something about books. People have the idea trhat there must be somewhere in the library one, or several books, which contain everything that they have to know. Wisdom cannot be acquired this way. You must read a great number of books.
"You will make mistakes, you will read bad books, but it is necessary that you yourself discover by reading what is good and what is bad. Once no longer a free individual, you will only read the books that the gonernment or a famous professor has recommended. Certainly you may ask people to recommend a very interesting book, but you must not say, 'I want to have one book, a very small one, which tells me everything I have to know.' The world is not prepared for such a question."

From: Champions of freedom - the Ludwig von Mises Lecture Series

Get it at: http://oldbooksforsale.blogspot.com/

"...the free market, the only societal arrangement that works miracles." Leonard Read

The KISS marketing plan (119672)

Name:………………………………………………
Date:………………………………………………

What are we going to sell?


At what price?


At a direct (purchase) cost of?

Estimate of direct selling costs?



Estimate of indirect cost?



Therefore our profit per item?


Where are we to purchase the items?


Where are we to sell the items?


How many do we plan to sell?


Over what time period?


What are the minimum number of units that we can purchase?


Who are the suppliers?


What are the terms?


Who is to actually do th purchase?


Who is to sell? Who are our salespeople?


Who are our clients?


Where will we find them?


How are we going to tell them what we have got?





How are we going to keep record?


When are we to do what?


When will we check whether we achieved what we set out to do?